Case Study - Enabling 440 Million Monthly SEO Pages Through Migration And Serverless Adoption

Necko Technologies transformed Verbolia's infrastructure through AWS serverless migration, quadrupling capacity and enabling global expansion.

Client: Verbolia
Year: 2024
Service: Startup, Migration, Professional Services

Infrastructure Limitations Threatening Growth

Verbolia, a Belgian scaleup specializing in ecommerce SEO automation, found itself at a critical juncture in its growth journey. Their innovative platform enables marketers to deploy and optimize SEO landing pages across multiple web and social platforms without requiring technical expertise, driving higher organic traffic and return on advertising spend (ROAS) for online retailers.

However, Verbolia's success created significant technical challenges:

Their on-premises infrastructure was approaching performance limits
Hardware scaling was slow and insufficient for growing customer demands
They lacked geo-localized reach to effectively serve an expanding global customer base
System stability issues occasionally impacted their mission-critical databases

With ambitious growth plans and increasingly demanding customers, Verbolia recognized that a standard lift-and-shift cloud migration wouldn't suffice—they needed a complete refactoring of their systems on AWS. Recognizing the complexity of this transformation, they sought a trusted partner with deep AWS expertise to guide them through the process.

Million pages delivered monthly: 440
Increase in traffic capacity: 4x
Customer onboarding (vs. weeks): Minutes
Database downtime since migration: Zero

As a startup, you need to reinvent yourself all the time. AWS credits meant we were able to implement the first version of the infrastructure and weren't afraid to make mistakes.

Pierre-Olivier Danhaive, CEO

Architecting a Serverless Transformation

Necko Technologies designed and implemented a comprehensive AWS migration strategy for Verbolia that went far beyond simply moving servers to the cloud. We engineered a complete architectural transformation based on serverless technologies and Infrastructure as Code (IaC) principles.

Serverless Foundation

We rebuilt Verbolia's platform using key AWS serverless technologies:

Content Delivery: Implemented Amazon CloudFront to deliver content globally with low latency, enabling Verbolia to serve customers in over 20 countries efficiently.
API Management: Deployed Amazon API Gateway to create, publish, and manage APIs at scale, providing secure and reliable connections between components.
Search Capabilities: Migrated to Amazon OpenSearch Service for robust, scalable search functionality that eliminated previous database downtime issues.
Serverless Computing: Utilized AWS Lambda throughout the architecture to eliminate server management and enable automatic scaling.
Infrastructure Automation: Implemented Amazon CloudFormation to define and provision AWS infrastructure as code, dramatically improving deployment consistency and speed.

DevOps Transformation

Beyond the technical infrastructure, we helped Verbolia transform their development practices:

Established blue/green deployment capabilities to ensure backward compatibility during releases
Implemented infrastructure automation that empowered developers to deploy code independently
Created scalable onboarding processes that reduced customer setup from weeks to minutes
Designed geo-distributed architectures to support global operations with consistent performance

Breaking Through Scale Limitations

The AWS-based architecture we designed and implemented for Verbolia delivered transformative business outcomes:

Exponential Capacity Growth

Verbolia now serves approximately 440 million pages every month—quadruple what they could achieve with their previous on-premises infrastructure.

Developer Productivity

Freed from infrastructure management, Verbolia's development team now focuses more on innovation and feature development, with the ability to independently deploy new code releases.

Mission-Critical Reliability

Since migrating to our AWS architecture, Verbolia has experienced zero downtime for their mission-critical Amazon OpenSearch Service databases—resolving a significant pain point from their previous system.

Accelerated Customer Onboarding

What previously took days or weeks to accomplish can now be completed in minutes with a single click, removing a major bottleneck to business growth.

Global Reach

The solution enabled Verbolia to confidently expand into more than 20 countries, opening new markets without performance concerns.

The team at Necko was always available to help, it was important for us to have a local partner as we grew. Trust is important and we knew we could trust the team at Necko.

Pierre-Olivier Danhaive, CEO

Future Roadmap: AI-Powered Innovation

Building on the successful cloud transformation, Necko Technologies continues to partner with Verbolia on their innovation journey. Our next collaborative initiative focuses on enhancing Verbolia's AI capabilities for SEO generation:

Investigating Amazon SageMaker implementation to bring AI functionality in-house
Replacing third-party AI dependencies with proprietary solutions built on AWS
Exploring advanced analytics to further optimize landing page performance
Developing additional automation capabilities to enhance the platform's value proposition

The scalable, flexible foundation we've established positions Verbolia to continue their rapid growth trajectory while constantly evolving their product offerings to meet market demands.